Redefining Fabulous
Hey girlfriend—pull up a chair, pour your favorite drink (coffee, wine, or maybe a craft beer?), and let’s get real. No more tiptoeing around the messy parts of building a business or pretending we’ve got it all together. Because guess what? No one does.
I’m Jessi, your host and hype woman, here to share what I’m actually navigating right now—the highs, the lows, and everything in between. Forget the polished “you should do this” advice. Instead, think of this season like a series of late-night heart-to-hearts with your BFF. We’re talking about taking big risks, redefining success on our own terms, and—maybe most importantly—asking for help when it feels like we’re in over our heads.
Because here’s the thing: success isn’t one-size-fits-all. It’s messy, it’s unpredictable, and it changes shape the minute you think you’ve got it pinned down. So if you’ve been hiding your doubts, your fears, or even your goals, it’s time to step out of the shadows. Let’s collaborate, share what’s really going on, and spark that unstoppable ripple effect.
Every episode, I’ll open the curtain on my own journey—what I’m learning, how I’m screwing up, and the tiny (but mighty!) steps I’m taking to move forward. We’ll talk candidly about everything from mindset shifts to marketing hacks, but always with a dose of real talk you won’t find in those cookie-cutter “how to succeed” guides.
So come hang out with me for Season 2 of ReDefining Fabulous. We’ll laugh, we’ll cry (maybe), and we’ll figure out this wild ride of entrepreneurship one messy action step at a time. I’m done hiding, and I’m inviting you to do the same. Together, let’s redefine what it means to live fabulously—on our terms.
Are you in? Let’s do this.
P.S. If you love these chats as much as I do, drop a review wherever you listen. Tell me what’s lighting you up and what you want to hear more about—because, trust me, this is just the beginning. Cheers to redefining fabulous, one episode at a time!
Redefining Fabulous
Ditch the Fake Success Story & Build a Life That Feels Right
From Highlight Reel Living to Make a REAL Impact - How to Embrace Authenticity in Business and Life
In this episode of Empowering Coffee Convos, host Jessi Cabanin, Founder & Creative Director of This Way to Fabulous, sits down with the inspiring Dee Heffernan—a TEDx speaker, entrepreneur, and business mentor.
Dee shares her journey from starting with just a phone and a bootlegged copy of Photoshop (don’t come for her!) to working with startups and major corporations. This episode dives into leading with authenticity, gaining clarity in business, and navigating the ups and downs of entrepreneurship.
If you’re an entrepreneur seeking motivation, clarity, and a no-BS approach to success, this convo is for you! Grab your coffee and tune in for a powerful discussion on branding, leadership, and making an impact.
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Stay In Touch with Dee:
✨Personal Website - https://deeheffernan.com/
✨Consulting Website - https://matriarc.co/
✨LinkedIn - https://www.linkedin.com/in/deeheffernan/
✨Watch her TEDx Talk - How to Stop Highlight Reel Living
📸🎥 See photos + videos of the TEDxArlingtonHeights 2024 Event
🖥️ EmpowHERing Coffee Convos is a video podcast installment of the Redefining Fabulous Podcast (by This Way to Fabulous Inc) where host Jessi Cabanin sits down with fellow female entrepreneurs to dig deep into navigating the rollercoaster of being a business owner. Stories are shared, tips are delivered and sometimes a tear or two are shed.
Watch this episode on YouTube - https://youtube.com/live/CFEiLWz_5mE?feature=share
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𝙐𝙣𝙩𝙞𝙡 𝙣𝙚𝙭𝙩 𝙩𝙞𝙢𝙚 𝙗𝙖𝙗𝙚, 𝙠𝙚𝙚𝙥 𝙥𝙪𝙨𝙝𝙞𝙣𝙜, 𝙠𝙚𝙚𝙥 𝙙𝙧𝙚𝙖𝙢𝙞𝙣𝙜, 𝙖𝙣𝙙 𝙡𝙚𝙩'𝙨 𝙠𝙚𝙚𝙥 𝙤𝙣 𝙧𝙚𝙙𝙚𝙛𝙞𝙣𝙞𝙣𝙜 𝙛𝙖𝙗𝙪𝙡𝙤𝙪𝙨.
💕 Stay Fabulous with Jessi:
✨Website - https://thiswaytofabulous.com/
✨Instagram - https://www.instagram.com/thiswaytofabulous/
✨Facebook - https://www.facebook.com/thiswaytofabulous
✨Pinterest - https://www.pinterest.com/ThisWayToFabulous/
✨LinkedIn - https://www.linkedin.com/in/jessicabanin/
✨YouTube - https://www.youtube.com/channel/UCdhRPkWQWgcKrosnGPy4lng
✨Podcast - https://thiswaytofabulous.com/podcast
✨Our Gift Shoppe - https://thiswaytofabulous.com/shoppe
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